Built on Performance.
Focused on What's Next.
Conversion Insights is a strategic advisory firm based in Omaha, Nebraska. We exist for one reason: to help businesses navigate the AI-driven shift in digital advertising with clarity, confidence, and measurable results.
The rules that governed digital marketing for a quarter century are being rewritten in real time. Search engines are giving way to answer engines. The SERP is yielding to agentic commerce. Brands that were built on keywords and clicks now need to be built for AI comprehension, entity authority, and machine-readable trust.
25+ Years Building the Systems
That Drive Performance
Jeremy Vlcan has spent over 25 years at the intersection of data, technology, and digital marketing — leading and scaling digital marketing operations for companies ranging from venture-backed e-commerce startups to Fortune 500 portfolio companies.
Throughout his career, Jeremy built keyword data models, attribution systems, and performance frameworks.
But the landscape that shaped those frameworks is undergoing its most fundamental shift since the advent of Google AdWords. AI is collapsing the entire funnel — discovery, comparison, and conversion — into a single, machine-mediated interaction. The question is no longer "how do we rank?" but "how do we become the answer?"
The Team Behind Conversion Insights
A cross-disciplinary team combining decades of marketing, communications, and brand strategy leadership with next-generation AI and product engineering expertise.
20+ years of corporate communications and media relations leadership at agencies and enterprises including Edelman, GolinHarris, AkzoNobel, US Cellular, and Allstate. Specialized in earned media strategy, expert positioning, crisis communications, campaign architecture, and communication training.
Leads: PR & media outreach, authority & citation building, media training
20+ years of marketing and communications leadership starting at Northwestern’s Medill School, then progressing through Gibson & Associates, GE Capital, West Corporation, and Turnpost Creative Group before founding Driver 8 Marketing in Omaha — a decade-long practice built on revitalizing brands, developing high-performing teams, and driving competitive positioning through integrated marketing strategy.
Leads: Fractional CMO engagements, client communication strategy, brand positioning & evolution
Joe Flodman
Agentic Systems Analyst
Computer engineering entrepreneur at the University of Nebraska–Lincoln and founder of Sip Buddy — a patent-pending AI hardware-software startup that executed multi-state pilot deployments with live telemetry. Leads deployment of OpenClaw agent systems and brings hands-on expertise in product development, embedded systems prototyping, and taking technical products from concept to market.
Leads: OpenClaw agent systems, agentic commerce readiness, technical prototyping
Scott Scholar and PhD candidate at the University of Nebraska and AI engineer at Anduril Industries with a machine learning background spanning Microsoft, J.P. Morgan Chase, Kiewit Corporation, and Pacific Northwest National Laboratory. Research focus on physically informed neural networks and applied mathematics. Builds AI data pipelines, forecasting models, and real-time detection infrastructure.
Leads: AI visibility monitoring, data pipeline architecture, machine learning systems
From Search Engines to Answer Engines.
From the SERP to Agentic Commerce.
Keyword models, attribution frameworks, performance measurement — were designed for a world where humans typed queries and clicked links. That world is being replaced by one where AI agents discover, evaluate, and transact on behalf of users. Conversion Insights was founded to help businesses make that transition with the same rigor and accountability that defined the search era.
How We Work
Every engagement is grounded in three principles that have guided Jeremy's career from day one.
Data-Driven
Every recommendation starts with evidence. We measure what matters, build models that reflect reality, and let the data guide the strategy — never the other way around. Opinions are cheap; data is the currency of trust.
Transparent
No black boxes. No jargon for the sake of complexity. We believe clients deserve to understand exactly what we're doing, why we're doing it, and what the expected impact will be. Clarity builds partnerships that last.
Results-Focused
Strategy without execution is academic. We are accountable to outcomes — not deliverables, not hours logged. The only metric that matters is whether the business moved forward.
Deep Performance Marketing Experience Meets AI-First Strategy Thinking
Operator, Not Observer
We've managed hundreds of millions in ad spend across paid search, shopping, display, and programmatic. Our AI strategies are grounded in the operational reality of how marketing budgets actually work.
Systems-Thinking at the Core
We don't optimize tactics in isolation. We build interconnected frameworks — structured data, entity authority, content architecture, and technical infrastructure — that compound over time.
Startup Speed, Enterprise Rigor
Having scaled operations from scrappy startups to Fortune 500 enterprise, we adapt our approach to your velocity and governance requirements — without ever sacrificing analytical depth.
Built for Accountability
We come from a world where every dollar was tracked, every campaign measured, and every strategy justified by ROI. That accountability mindset is embedded in everything we do in the AI era.
Ready to Navigate the Shift?
Whether you're curious about where your brand's visibility stands or need a strategic partner to help execute your roadmap, we'd welcome the conversation.
Schedule a ConsultationBased in Omaha, NE — serving clients nationwide and globally.