About Conversion Insights

Built on Performance.
Focused on What's Next.

Conversion Insights is a strategic advisory firm based in Omaha, Nebraska. We exist for one reason: to help businesses navigate the AI-driven shift in digital advertising with clarity, confidence, and measurable results.

The rules that governed digital marketing for two decades are being rewritten in real time. Search engines are giving way to answer engines. The SERP is yielding to agentic commerce. Brands that were built on keywords and clicks now need to be built for AI comprehension, entity authority, and machine-readable trust.

Jeremy Vlcan — Founder & Principal Advisor at Conversion Insights

Jeremy Vlcan

Founder & Principal Advisor

The Founder

25+ Years Building the Systems That Drive Performance

Jeremy Vlcan has spent over two decades at the intersection of data, technology, and digital marketing — leading and scaling digital marketing operations for companies ranging from venture-backed e-commerce startups to Fortune 500 portfolio companies.

Throughout his career, Jeremy built keyword data models, attribution systems, and performance frameworks.

But the landscape that shaped those frameworks is undergoing its most fundamental shift since the advent of Google AdWords. AI is collapsing the entire funnel — discovery, comparison, and conversion — into a single, machine-mediated interaction. The question is no longer "how do we rank?" but "how do we become the answer?"

The Inflection

From Search Engines to Answer Engines. From the SERP to Agentic Commerce.

Keyword models, attribution frameworks, performance measurement — were designed for a world where humans typed queries and clicked links. That world is being replaced by one where AI agents discover, evaluate, and transact on behalf of users. Conversion Insights was founded to help businesses make that transition with the same rigor and accountability that defined the search era.

Our Philosophy

How We Work

Every engagement is grounded in three principles that have guided Jeremy's career from day one.

Data-Driven

Every recommendation starts with evidence. We measure what matters, build models that reflect reality, and let the data guide the strategy — never the other way around. Opinions are cheap; data is the currency of trust.

Transparent

No black boxes. No jargon for the sake of complexity. We believe clients deserve to understand exactly what we're doing, why we're doing it, and what the expected impact will be. Clarity builds partnerships that last.

Results-Focused

Strategy without execution is academic. We are accountable to outcomes — not deliverables, not hours logged. The only metric that matters is whether the business moved forward.

The Difference

Deep Performance Marketing Experience Meets AI-First Strategy Thinking

Operator, Not Observer

We've managed hundreds of millions in ad spend across paid search, shopping, display, and programmatic. Our AI strategies are grounded in the operational reality of how marketing budgets actually work.

Systems-Thinking at the Core

We don't optimize tactics in isolation. We build interconnected frameworks — structured data, entity authority, content architecture, and technical infrastructure — that compound over time.

Startup Speed, Enterprise Rigor

Having scaled operations from scrappy startups to Fortune 500 enterprise, we adapt our approach to your velocity and governance requirements — without ever sacrificing analytical depth.

Built for Accountability

We come from a world where every dollar was tracked, every campaign measured, and every strategy justified by ROI. That accountability mindset is embedded in everything we do in the AI era.

Start the Conversation

Ready to Navigate the Shift?

Whether you're curious about where your brand's visibility stands or need a strategic partner to help execute your roadmap, we'd welcome the conversation.

Schedule a Consultation

Based in Omaha, NE — serving clients nationwide and globally.